How to Run Audience Research for Product Marketing: Examples from Supermetrics

A talk by Anna Shutko
Product Marketing Manager, Supermetrics

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About this talk

In her talk Anna will cover the topic of audience research for product marketing and how she does it for the new connector launches at Supermetrics. You'll learn how to do the product research, structure your user interviews and how to combine product and audience insights together to craft great marketing materials.

Anna Shutko

Anna Shutko is a Product Marketing Manager, responsible for connector marketing at Supermetrics, where she led the marketing launches of 18 connectors to date. Anna is a host of the Marketing Analytics Show, a podcast helping marketers get better at marketing analytics, where she shares all the how-tos & actionable advice from top marketers, such as Lea Pica and AJ Wilcox to name a few.

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