Why Do Customers *Really* Buy?

A talk by Katelyn Bourgoin
Founder & Lead Trainer, Customer Camp

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About this talk

Let's explore the question that has been plaguing marketers and business leaders since the dawn of time: why do customers really buy?

If you can answer this question you'll market smarter and sell more stuff. The problem? Many marketers have been looking for answers in the wrong places. Join Katelyn Bourgoin to learn how you can get inside your customers' heads to figure out what makes them tick, click, and buy.

Katelyn Bourgoin

Katelyn Bourgoin is a 4X founder turned customer whisperer. With experience spanning the marketing, tech, and hospitality sectors, she's been named as an influential entrepreneur by Forbes and featured in Inc., USA Today, HuffPost, and more. Today Katelyn helps product teams figure out what triggers people to buy so they can market smarter. After all, whoever gets closer to the customer wins.

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