The 1-Hour Persona

A talk by Michael King
Managing Director, iPullRank

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About this talk

One of the main reasons that people don’t do market segmentation as much in digital marketing is because of the time it takes. However, with so many users giving up their data in order to use “free” online applications, there is a wealth of data that can be used to speed up the process. In this talk, Mike gives you a persona quick start that will have you building useful data drive market segments based on first and third party data.

Michael King

An artist and a technologist, all rolled into one, Michael King is the founder enterprise digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world. King was recently named 2020 Search Marketer of the Year by Search Engine Land and is currently authoring a book entitled ""The Science of SEO.""

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