A talk by Hannah Shamji
Qualitative Researcher,
Hannah Shamji Inc.
Categories covered by this talk
About this talk
So you've got the green light to interview customers. Great! Now. How do you find customers to interview? And how do you convince them to give up 30 odd minutes to talk to a stranger like you? Should you use incentives? Which ones? In this talk, I'll give you the exact techniques I use, time and again, to find and get customers to happily agree to an interview. You'll walk away with concrete steps and tips you can implement right away.
Hannah Shamji
If you know Hannah, you’ll know she asks a lot of questions. Always has. So it’s pretty fitting she specializes in exactly that as a Qualitative Researcher and Counsellor (with a BA from Cornell and an MPH from Brown). She helps non-researchers and quant-focused brands hack the qualitative research process and understand the often irrational, very human “Why” behind their users and numbers.