So you've got the green light to interview customers. Great! Now. How do you find customers to interview? And how do you convince them to give up 30 odd minutes to talk to a stranger like you? Should you use incentives? Which ones? In this talk, I'll give you the exact techniques I use, time and again, to find and get customers to happily agree to an interview. You'll walk away with concrete steps and tips you can implement right away.