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About this talk
Coding data is an art and an analysis. It represents the synthesis needed to make the leap in understanding that customers don't by your products, they buy value. This short session will show how it applies to the process of converting customer data to customer insights with a case study and a detailed qualitative codification process/framework for you to use.
Ben Labay
Ben leads CXL Agency as the research director. He combines years of academic and research training with UX knowledge to help scope and run experimentation programs for companies including P&G, Serta Simmons, Codecademy, MongoDB, and Miro