Best Buyer Personas: A Jobs-to-Be-Done Framework for Creating Buyer Personas

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About this talk

Learn how to create powerful buyer personas, that will actually grow your business, in less than one hour a week.

Adrienne Barnes

Adrienne is a content marketer specializing in content strategy and jobs to be done buyer personas for B2B SaaS companies and bootstrapped founders. She has had the pleasure to work with amazing companies like; Drift, Demio, Active Campaign, Unbounce, HeadSpin, and Smartling. She stays curious about people and marketing with her newsletter Human Behavior <> Marketing.

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