Wynter Games
November 18, 2020
May the audiences be ever in your favor.
It's All About The Customer
Wynter Games is a new monthly virtual event series about audience research and understanding your customer.
We identify folks who are doing fascinating things with audience research and get them to show you how.
Learn to answer questions like:
• Who's my best fit customer?
• How to reach them?
• How to appeal to them?
• What are their pains, desired gains?
• What do they want? How do they want it?
• How should we sell it to them?
• What do they think of our marketing?
• In their mind, how do we compare to the competition?
12 hand-picked audience research experts
These experts are doing some really fascinating stuff with audience research. Get ready to understand your audience better, so you can do more effective marketing. Every session just 15 minutes, packed with how-tos.
100% free
If you can't attend the event live, we'll email you links to recordings. Every session is just 15 minutes, great to consume on the go.
Featured talks
Not sure what to watch? Here are some talks you won't want to miss.
-
Peep Laja Chief Executive Officer, CXL Institute
Welcome Message
-
Michael King Managing Director, iPullRank
The 1-Hour Persona
-
Jen Abel Co-Founder, JJELLYFISH
Why Founders Need to First Understand and Collect Insights on Their Target Market; Prior to Hiring Marketing/sales Bodies
-
Ben Labay Research Director, CXL
From Data to Insights to Action. How to Code Qualitative Data
-
Hannah Shamji Qualitative Researcher, Hannah Shamji Inc.
How to Ask a Customer for an Interview and Get a "Yes!"
-
Anna Shutko Product Marketing Manager, Supermetrics
How to Run Audience Research for Product Marketing: Examples from Supermetrics
-
Adrienne Barnes Founder, ANB B2B SaaS Content Marketing and Consulting
Best Buyer Personas: A Jobs-to-Be-Done Framework for Creating Buyer Personas
-
Tara Robertson Head of Customer Marketing, Sprout Social
Review Mining: How to Find and Leverage Customer Research Through Third Party Sources
Wynter Games is brought to you by Copytesting.
© Copyright 2020 Wynter. All rights reserved.