May the audiences be ever in your favor.
Wynter Games is a new monthly virtual event series about audience research and understanding your customer.
We identify folks who are doing fascinating things with audience research and get them to show you how.
Learn to answer questions like:
• Who's my best fit customer?
• How to reach them?
• How to appeal to them?
• What are their pains, desired gains?
• What do they want? How do they want it?
• How should we sell it to them?
• What do they think of our marketing?
• In their mind, how do we compare to the competition?
These experts are doing some really fascinating stuff with audience research. Get ready to understand your audience better, so you can do more effective marketing. Every session just 15 minutes, packed with how-tos.
If you can't attend the event live, we'll email you links to recordings. Every session is just 15 minutes, great to consume on the go.
The 1-Hour Persona
Why Founders Need to First Understand and Collect Insights on Their Target Market; Prior to Hiring Marketing/sales Bodies
From Data to Insights to Action. How to Code Qualitative Data
How to Ask a Customer for an Interview and Get a "Yes!"
How to Run Audience Research for Product Marketing: Examples from Supermetrics
Best Buyer Personas: A Jobs-to-Be-Done Framework for Creating Buyer Personas
Review Mining: How to Find and Leverage Customer Research Through Third Party Sources
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